What is Email Intelligence?

Append customer data to your marketing list with Email Intelligence.

The more you know about your customers, the better you can engage them with targeted, relevant content that gets higher response rates. TowerData Email Intelligence provides more than 100 fields — including valuable demographic, interest and purchase data — on 80% of US customers.

Within minutes, you can learn who your customers are, what they're interested in and their preferred point of contact, helping you create more relevant marketing communications and offers. Some of the charts available in your results dashboard will look like the ones below:

EICharts1

EICharts3

EICharts2

TowerData’s Email Intelligence fields include:

  • Demographics: Age, Gender, Name, Postal Address
  • Household: Income, Marital Status, Presence of Children, Home Market Value
  • Purchase Intent: Kids and Babies, Clothing, Electronics, Furniture
  • Life Stage: Millennial, Expecting, Engaged, Mom
  • Lifestyle: Gamer, Cord Cutter, Beauty Seeker, DIY-er
  • Buyer Type: Deal-Seeker, Online Buyer, Big Spender, Holiday Shopper

See our Data Dictionary for full descriptions.

Please note that TowerData’s Email Intelligence data is limited to the US market.

Learn more: