Bronto Email Validation & Data Enhancement

How to verify and enhance email addresses in Bronto with InstantData.

Validating the email addresses on your Bronto list or appending demographics with our Email Intelligence service is super easy. This article covers importing your Bronto list into InstantData for processing and exporting InstantData results back to Bronto.

Importing Your Bronto List

Your first task is to login to your InstantData account. From here, select the "Bronto" integration from the list on InstantData.


The next screen you'll see is a pop up. Here, you'll input your Bronto API credentials. 


You can access your Bronto SOAP API Access Token by going into your Bronto platform, clicking Settings >> Platform Settings >> Data Exchange.


To create an API key, click the "Add Access Token" at the bottom right of the module.


Next, you'll name the API Token and grant permissions. We recommend creating a dedicated InstantData key with only Read/Write permissions. Then click "Save" to finish the API key setup.


After the API token is saved, copy the API token value from your InstantData API token and place the value into the box. Then click the green "Save" button.

Once this is done, you'll have the option to select your list to run through InstantData from the available lists and click the green "Import" button at the bottom right.


Next, you'll proceed through the InstantData platform to select which services you’d like to run with InstantData and click the green “Start” button at the bottom of the page.


Once the data is done running, you can view the results on the List Overview page and purchase the data you need. Remember, you can either download the results to your computer for offline analysis and segmentation or you can export them directly back into Bronto from InstantData.

Exporting InstantData Results to Bronto

To begin exporting your data back into Bronto, click the blue “Get Results” button at the top right.


You'll get a pop-up that displays the options for sending the results to your Bronto account. If you'd rather not send the information back to Bronto just yet, select the "Download Results" tab at the top. 


At this point, you can either select "Update List" to add InstantData results directly to the list you imported, or you can select "New List" to create a new list with the processed contacts plus the added data.

If you selected the Email Validation service, you'll see an option to "Unsubscribe invalid emails".
Please note: Enabling this will unsubscribe all the emails with a validation status of "invalid" so that you no longer send email messages to bad addresses. Think of it as a way to help you improve your email marketing metrics!

After selecting your export options, press the green "Continue" button at the bottom to move to the next step.

But first, a quick note on the options and what each involves.

Email Validation Result Options

If you run Email Validation and select "Update List" in the export options, all of the contacts that are validated will be updated. 

This "New List" option allows you to choose the results you want to go into the new list. You can hover over each option to see a description of it on the right pane, and if you want even more detail, check out our handy help article on Email Validation result options.


Email Intelligence Result Options

When exporting Email Intelligence results, you have two options:

  1. all the demographics and behavioral data you purchased by selecting the "All Results" option
  2. specific, chosen data fields exported by clicking the "Customize" toggle and selecting your desired data fields.


Curious about the data available? Learn more about our Email Intelligence result options.

Starting Your Export

To finish the process, click the green "Export Results" button. You'll be taken to a progress screen as we send your data to Bronto or to your email. Depending on the size of your list, it may take a few minutes to complete.

You can either wait for the process to complete or we'll send you an email to notify you when it's done.

After the export completes, this is what your contact record will look like with InstantData fields in Bronto:


The fields created by InstantData will all start with the prefix "TD " to avoid overwriting any existing fields you may have with the same name.

We hope you enjoy your data!