Learn how to practice good marketing data hygiene with Email Validation.
Practicing regular list hygiene is vital to maintaining the health of your database and your sender reputation.
It is recommended you run Email Validation periodically, as well as anytime you believe your sender reputation could be compromised. TowerData’s clients often choose to run Email Validation before mailing to newly generated leads.
However, how often you run Email Validation is dependent on several factors, such as the size of your database, the growth of your database, your organization’s goals and your budget.
Some cases when to use Email Validation include:
- At any point of entry, via our API
- Before uploading to your ESP/Marketing Platform
- When acquiring new data
- If you have deliverability issues
For example, you may choose to grow your email list quickly with a contest that requires an email sign up. It would be prudent to run your newly acquired emails through validation to ensure they are real customers, not fake or malicious emails.
For more information and guidance, contact us or your dedicated TowerData account executive.